What is Arduino?

Update time: Jan.1.2023

Arduino designs, manufactures, and supports electronic devices and software, allowing people around the world to easily access advanced technologies that interact with the physical world. Our products are straightforward, simple, and powerful, ready to satisfy users’ needs from students to makers and all the way to professional developers.

Arduino Mission & Vision

Arduino’s mission is to enable anyone to enhance their lives through accessible electronics and digital technologies. There was once a barrier between the electronics, design, and programming world and the rest of the world. Arduino has broken down that barrier. 

Over the years, our products have been the brains behind thousands of projects, from everyday objects to complex scientific instruments. A worldwide community, comprising students, hobbyists, artists, programmers, and professionals, has gathered around this open-source platform, their contributions adding up to an incredible amount of accessible knowledge. 

Our vision is to make Arduino available to everyone, whether you are a student, maker or professional, which is why we now have three segments to our business. These segments work together as an ecosystem with a shared mindset: we started with Maker, and that has evolved into Education and PRO solutions.

Maker

Find creative solutions to everyday challenges

For makers around the world, our goal is to democratize the most advanced technologies and create a new set of opportunities for creative people, whether that’s through connected products, advanced sensors, Cloud & Apps, machine learning, AI, etc.

Arduino empowers creative minds to master technology and intuitively solve everyday problems. Our platform simplifies the use of otherwise complex tools. For example, programming a securely connected IoT device is just a few clicks away with the use of the Arduino Cloud.

Education

Empower the next generations of students to be the disruptors of the future

For middle school, high school, and university educators who want to deliver relevant, fun, and creative STEAM lessons that enable all students to thrive, Arduino Education’s open-source approach and cross-curriculum content are essential tools that develop and empower students as they progress through their STEAM education. 

Our classroom programs include kits, bundles, and boards with project-based learning paths for individual and collaborative educational approaches. Teaching remotely? We have kits designed for remote, individual learning, making hands-on STEAM education accessible even when the classroom isn’t. 

 Find out more about Education

Profession

Enable businesses of any size to exploit the potential of AI and IoT

The PRO line is designed to enable businesses to quickly and securely connect remote sensors to business logic within one simple IoT application development platform, transferring the productivity and creativity that makers enjoy with Arduino into the business world.

We aim to help companies transform their business models with IoT, providing robust, hackable, and understandable IoT hardware and SaaS platforms.

Arduino can support the full development, production, and operation lifecycle, from hardware and firmware to low code, Cloud, and mobile apps.

Find out more about PRO

The Arduino Team

Founders

Massimo Banzi 

Co-founder, Chairman & CMO

Massimo Banzi is an interaction designer, educator, open-source hardware pioneer, and TED speaker. His background is in electrical engineering, but he spent most of his early career working as a software architect before spending four years at the Interaction Design Institute Ivrea as an Associate Professor. He has taught workshops and has been a guest speaker at institutions all over the world.

Always interested in what's new, Massimo started the first FabLab in Italy, and is also the author of the book “Getting Started with Arduino”.

He currently teaches at USI University and SUPSI in Switzerland, and is a visiting professor at CIID in Copenhagen.

David Cuartielles 

Co-founder & Content Lead

David is a university lecturer and leads the Content Unit at Arduino. 

He holds an MSc in Telecommunications Engineering and a PhD in Interaction Design, and has lectured at Malmö University in Sweden since 2000. 

David has been a visiting scholar at universities in the Americas, Europe, and Asia, has written several books on programming, and is an international speaker on open-source hardware and STEAM education. David has been awarded both for his work at Arduino and his professional career, is an Ashoka Fellow for Spain, and actively supports several SMEs in Spain and the Americas in the field of technology and education.

Tom Igoe 

Co-founder 

Tom Igoe is the area head for physical computing courses, in which students learn to consider the motivations and actions of the people for whom they're designing as the foundation for physical interaction design. His research interests also include networks, lighting design, the environmental and social impacts of technology development, and monkeys. 

He has written four books and a number of articles related to electronics and physical interaction. He has consulted for various museums and interactive design companies as well. He hopes to visit Svalbard someday.

David Mellis 

Co-founder 

David A. Mellis is a software architect at Autodesk, building software for circuit design. His work seeks to engage new audiences in using electronics for creative and do-it-yourself practices. Previously, David was a postdoc at UC Berkeley with Björn Hartmann. David completed his graduate studies at the MIT Media Lab, getting his PhD in Mitchel Resnick's Lifelong Kindergarten group and his master's in Leah Buechley's High-Low Tech group. 

Prior to the Media Lab, David taught at the Copenhagen Institute of Interaction Design (Denmark). He has a master's in interaction design from the Interaction Design Institute Ivrea (Italy).

Management team

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